The Right Tool For The Right Job

There are so much advice out there and so much of it is contradictory and incomplete.

"Your website should be well designed / It doesn't matter if your website is badly designed";

"Your website should be black and white with no graphics / No, you website should be colourful and full of pictures";

"You should only work with paid traffic / Paid traffic is a waste of time";

etc, etc, etc.

So what do you do?

What is the right advice?

I'm afraid that the correct answer is that it depends.

THere's an old saying that to a person with a hammer,e veryone problem looks like a nail. That is true. And the reason that it is true is because we are fundamentally lazy. We learn one tool and rather than learn when to use it, we rush ahead and use it in every situation whether it works or not.

So, I have come to the very annoying conclusion that it is all correct in the context of the RIGHT subject material and with the RIGHT person. So I am left with the task of asking myself "Under what circumstances does this piece of advice work and is that circumstance consistent with my situation?" In other words, "Is this advice right for me in my business?" 

Credit: The header image is available as wallpaper from wall.alphacoders.com